Bernd Possardt is a photographer AND FILMMAKER based IN Hamburg, Germany. With a style that is charming, unmistakable and visually striking, Bernd has captivated audiences worldwide.
Bernd Possardt is a photographer and filmmaker based in Hamburg, GERMANY.
With a style that is charming, unmistakable and visually striking, Bernd has captivated audiences worldwide with his engaging and captivating work.
"Photography or film, I don't care about what I'm doing, it's more about how I can express myself in different ways," Bernd explains. "Photography found me at a young age, and cinematography is an integral part of my films."
With an impressive portfolio of work for some of the world's most renowned car manufacturers, including Audi, Chevrolet, Ferrari, Jaguar, Kia, Lamborghini, Maserati, Mercedes-Benz and Volkswagen, Bernd's love for the automotive world shines through in every frame.
But he doesn't stop there. Bernd loves to explore new approaches, both visually and in terms of content and claim, and always delivers premium movies that leave a lasting impression. Join him on his journey to push the boundaries of filmmaking and capture the essence of life through his lens.
Educational Background
Bernd studied photography at the prestigious Academy for Photography in Hamburg, graduating in 1997.
Professional Journey
After graduation, Bernd gained invaluable experience working as a photo assistant around the globe. In the late 90s, he launched his own photography career, quickly securing commercial clients such as Adidas and Casio G-Shock. His unique blend of commercial work and a continuous pursuit of conceptual ideas that evoke curiosity and joy caught the attention of the film industry.
Transition to Film
Since 2001, Bernd has directed music videos and commercials for international clients. Partnering with Jeffrey Lisk, they established Lisk&Possardt, a renowned brand in the industry for nearly two decades. Following this period, Bernd transitioned to a successful solo career as a film director. He is known for his innovative approaches, both visually and in terms of content, consistently striving to create premium films. His work is characterized by compelling storytelling, excellent casting, subtle humor, and stunning imagery.
Expertise and Style
From initial concept to final polish, Bernd's work consistently hits the mark, reflecting his keen sense of trends and top-tier art direction. He possesses a solid and comprehensive understanding of the entire post-production process.
Versatility
Bernd thrives in diverse settings, from large-scale outdoor productions to studio beauty and catalog shoots. He is fully integrated into the CGI process, collaborating closely with leading CGI production houses.